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December 1977 (Volume 55)
Quarterly Article
Ann Lennarson Greer
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Federal government programs of the 1960s to rapidly diffuse technologies have been displaced in the ’70s by efforts to constrain costly technological growth. As a guide to action, the understanding of reasons for adoption of innovation is essential; but the utility of available diffusion theory is limited by its focus on the speed of diffusion rather than any reasons for its adoption by organizations. In a practical sense, more is known about the administrator as decision maker than about those increasing situations in which physicians play a more central part. Until coherent, empirically grounded theories of organizational innovation are available, large-scale “tests” are premature and wasteful.
Author(s): Ann Lennarson Greer
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Volume 55, Issue 4 (pages 505–532) Published in 1977
